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Smart One Group
Platforms

Erfurt Academy

A medical training academy site with course listings and registration.

Erfurt Academy
Client
Erfurt Academy
Year
2022
Category
Platforms
Stack
WordPress, SEO

The challenge

A medical training academy. A trainee is spending time and money for a qualification that affects their career, so the decision needs full clarity: what the course covers, how long it takes, and who teaches it.

Any vagueness on those points turns into an enquiry call instead of a registration.

The solution

We built the site around course pages: each course with its own detail, syllabus and registration path, rather than one page describing the academy in general.

The structure lets a trainee compare courses and decide for themselves.

The result

The academy presents its programmes in a way that supports comparison and direct registration, instead of every enquiry starting with a call.

Related work

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