Wood Vinegar EG

A specialist agricultural product — wood vinegar and biochar — in a market that is still forming in Egypt. The likely buyer has often never heard of it, so they are not searching for it by name, and their first question is not "where do I buy this" but "what is it and why would I use it".

Which means an ordinary store would not have worked: a site that is only product shelves loses that visitor before they understand anything.

We built the site as a reference and a store at once. The educational content explains the product and its agricultural uses first, and the store sits alongside it — so a visitor learns and buys on one path rather than leaving and coming back.

The store is complete, with cart, customer accounts and checkout, and an admin panel the team runs the catalogue and orders from themselves.

The client now has one asset that works as the product reference and the sales channel at the same time, rather than needing a brochure site and a separate store.

Catalogue and order management sit with them, without coming back to us for every change.